The in-store move of clothing, equipped with RFID chips, provides valuable information to companies. For example, which pieces are popular and which are not. This foreshadows the future direction of e-shopping. Members of younger generations use social media daily, share and like content, use their mobile phones to check Youtube videos, play on their tablets, read eBooks, so basically all new technological innovations are routinely used in daily activities.
From the companies' perspective, we are entering the era of Big Data. There is plenty of information circulating about customers. Based on the digital footprints of visitors, webshops obtain information about them such as: what type of devices they use to log on the webshop, what pages they have visited, etc. Therefore, companies have to store a huge amount of data. Data has become the main element of business, data sources help companies in decision-making and strategy planning to find the most effective and economical solutions.